Where Craft Meets Authenticity
We've spent years perfecting our approach to floristry education because we believe authentic creativity can't be rushed or manufactured.
Built on Real Experience
Our masterclasses aren't just demonstrations—they're genuine learning experiences rooted in years of working with flowers, understanding their seasons, and helping people discover their own creative voice.
Seasonal Wisdom
We teach with flowers that are actually in season. No artificial shortcuts—just honest knowledge about what works when and why certain combinations flourish together.
Practical Skills
Every technique we share has been tested in real projects. Our students learn methods that actually work in practice, not just in perfect studio conditions.
Personal Style
We help each person find their own approach rather than copying templates. The best arrangements come from understanding principles, not following rigid rules.
Honest Guidance
When something isn't working, we say so. Our feedback helps students improve genuinely rather than just feeling good about mediocre results.
Experience That Speaks
Real stories from our journey in floristry education show how authentic teaching creates lasting impact.
Learning What Actually Works
Three years ago, we completely redesigned our masterclass approach after realizing students were struggling with arrangements that looked perfect in demonstrations but fell apart at home. The problem wasn't their skill—it was our teaching method.
Now we focus on techniques that work with different flower types, varying room temperatures, and real-world time constraints. Students leave knowing how to adapt, not just replicate.
Who We Really Are
Behind every masterclass are people who genuinely care about helping others discover what's possible with flowers and creativity.
Dmitri Volkanov
Technical Director
Dmitri handles the logistics that make our masterclasses run smoothly. He spent five years in event coordination before joining us, and honestly, it shows. When students can focus entirely on learning instead of wondering about materials or timing, that's usually Dmitri's work behind the scenes.
Selma Rashidova
Creative Operations Lead
Selma bridges the gap between creative vision and practical execution. She's the one who figured out how to source quality flowers year-round in Baku's climate and developed our approach to teaching color theory in ways that actually stick with students long after they leave.